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China's World Cup audience gets a 12-hour time-lag problem — and a steel sector gets one of its own
A 12-hour-plus time difference is reshaping how Chinese fans consume the 2026 World Cup — just as the EU's carbon tariff lands on the country's steel sector with what one industry figure called 'absurd' rules.
This publication frames both stories as instances of the same underlying adjustment — a Chinese economy and Chinese consumers learning to operate inside schedules and standards set elsewhere, with the cost of doing so increasingly visible on the page.
© 2026 Monexus Media · reported from the wire
